Journal Article

"Master Your Johnson"[1]: Sexual Rhetoric in Maxim and Stuff Magazines
The media prescribes how we should look, with whom we should have sex, and how important sex should be in our lives. Magazines depict these messages in an assortment of ways, through their articles, photos, and advertisements. In the study conducted, the researcher sought to examine how men’s magazines provide readers with cues about sexuality and sexual practice in both Maxim and Stuff magazines.
These magazines send out messages about sexuality in different ways for men and women. Though both magazines construct sexuality in similar ways, women were portrayed as sex objects being photographed in contorting and demeaning positions. Both magazines portray white people as sexier than the other races and presume heterosexuality. Women, in the pictures, were more likely to be illustrated as sexual objects than men, while men were more likely to be given specific roles as entertainers, business professionals, or athletes. When posing in pictures, men were more likely to be photographed standing or had head shots while women were depicted reclining or contorting as well as posing in a way of sexual invitation. The photos made the models appear to be objects of sexual desire rather than full-fledged human beings.

Krassas, N. , Blauwkamp, J. , & Wesselink, P. (2003). "Master Your Johnson"[1]: Sexual Rhetoric in Maxim and Stuff Magazines. Sexuality & Culture, 7(3), 98-119.

[Christina Lopez]